Kathryn Austin required branding and stationery for a new venture and wanted to use interesting plant types that showed the variety of the products that she would be hiring out into office spaces.
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the challenge
The main challenge in producing this logo for the client was finding 4 types of plants, each with their own unique shape and working that into a logotype that contained it. The shapes had to be simple enough so that they didn't look cluttered yet distinctive in shape, the plants used were Orchid, Kentia, Monstera and Palm.
I Sourced the original images through stock image libraries and once Kathryn was happy with the choices, I illustrated them as black solid images. we then chose a background colour for each one. As business cards usually print on large sheets of card, we had the opportunity of printing multiple versions of the cards, a darker version of the brighter colours was used on the reverse to give 4 options, particularly eye-catching when handing out at events and network meetings etc
DesignPoint is a multi-service design agency specialising in start ups and SMEs, working with clients from the ground up, and building a working relationship that grows with the business.