Metzger Search and Selection specialise in high end recruitment and contract placement in specific sectors. Along with a new website which needed to sit seemlessly with their current branding, they requested a suite of images that could be used for various marketing purposes.
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the challenge
The website had a fairly strict template with limits set in image and text areas. For example, the top banner image had a maximum depth so the design of which needed to convey all that was required within that space without losing impact. We created a secondary colour palette that sat with the core logo colours which were used as headings and background colours. We shot on location at their London offices, as their roof terrace had amazing views on the Londin skyline and once retouched, gave the client a full set of images that could be used along with headshots and various office scenarios. The concept of the main images was to create multi-image overlapping montages which added to the interest and gave the client a style that was unique to their company.
With a combination of stock photography, self photography and a 'proper' photographer we achieved a very unique set of images. The montages were quite time consuming but worth the effort and gave the client an eye-catching end result.
DesignPoint is a multi-service design agency specialising in start ups and SMEs, working with clients from the ground up, and building a working relationship that grows with the business.