brand identity
brand identity
We combine creative flair, strategic insight and a firm belief in the power of great ideas to develop successful and memorable brand and corporate identities that will build customer loyalty and achieve differentiation in the market place.
Your starting point will be your logo, central to your identity it is the cornerstone to your branding and needs to be consistent (unless you are google of course!). Colour is an important factor, once you have your core colours, a secondary palette can be introduced which compliments them. The use of fonts have changed over the years, now huge variants are widely available at little or no cost so having a unique font for your logo is far easier. Finally, photography helps to maintain brand identity, a particular style or colour will give your brand cohesion.
logo
Your logo is central to your brand identity design. It's the part of your brand that people will be exposed to the most. It needs to align with all the other elements of your brand identity.
colours
Choosing the most appropriate colours for your brand is extremely important because it has the ability to capture the attention of prospective customers want to use your product or service.
fonts
Fonts have a personality as does your business, choosing serif or sans serif, extended or condensed, italic or roman, capitals or lower case, each can have a big impact on look and feel.
graphics
The final step in creating a brand identity is an extended visual language with supporting photography, graphics, design assets and icons. These will create a cohesive brand.
Experience with start-ups or long-standing companies.
DesignPoint has a wealth of experience in working with start-up companies on new brand identities and refreshing the branding of long-standing companies. This may be with a suite of graphics and images that work seemlessly with their existing identity or secondary logos that build on their branding family.
Great branding could help you:
look established: Even if you are a new business, it doesn't mean that you need to look like you were born yesterday. The right brand identity can suggest stability and longevity.
get noticed: A strong brand identity should be memorable and unique in your sector. It will make you stand out from the crowd.
look established: Even if you are a new business, it doesn't mean that you need to look like you were born yesterday. The right brand identity can suggest stability and longevity.
get noticed: A strong brand identity should be memorable and unique in your sector. It will make you stand out from the crowd.
